I bring nearly 30 years of corporate experience across a range of industries, which has given me a deep understanding of how businesses and individuals work and what they need to thrive. With that foundation and a lifetime of learning, including from my entrepreneurial parents, it feels like business has always been in my blood. Some of my earliest memories are of helping out in my father’s retail shop during the school holidays and listening to the highs and lows of running a business around the dining room table. 

I started running my own business off the back of a hat-trick of redundancies in 2015. I launched Your Virtual Assistant – a business that quickly became award-winning when I was named UK Best Newcomer VA in 2016, at the Business Show in London.

Two years later, a client reflected to me that I was having coaching conversations with her, which had naturally emerged through the additional support she needed that I wasn’t being paid for – one of my first lessons on charging your worth and the pivotal point that I was destined to have a greater impact.

I transitioned into coaching and mentoring. It was the work I knew I wanted to dedicate myself to, as the difference in that client and her business was phenomenal. 

I continue to invest in myself and my business – from working with coaches and mentors along the way, and joining professional business communities, to reading business books/listening to podcasts, to attending training and events – I believe in continually growing, learning and evolving. Because the more I invest in my own growth, the more I can empower my clients.